Terms of Use
Last updated: 21 June 2026
These terms set out the rules for using SmartEd's website, programmes, learning centres, and digital platforms. Please read them carefully.
1. Acceptance of these terms
These Terms of Use ("Terms") govern your access to and use of besmarted.com, our programmes, learning centres, and digital learning platforms (together, the "Services"), operated by SmartEd ("SmartEd", "we", "us", or "our"). By accessing or using the Services, you agree to these Terms. If you do not agree, please do not use the Services.
2. About our Services
SmartEd brings globally trusted children's learning programmes to Bangladesh through schools, learning centres, expert-led partnerships, and digital platforms. Some Services, including upcoming digital platforms, may be added, changed, or removed over time. Information on our website is provided for general information and may be updated without notice.
3. Eligibility and use on behalf of children
Our Services relate to children's education and are intended to be used by adults. If you submit information about a child, you confirm that you are the child's parent or legal guardian, or an authorised representative of a school or organisation, and that you have the authority to provide that information.
4. Assessments, bookings, and enquiries
When you book a free assessment, make an enquiry, or register interest, you agree to provide accurate and complete information. Bookings and enrolments may be subject to availability, eligibility, and any additional terms we provide at the time. An assessment or enquiry does not by itself create an obligation to provide any specific programme or outcome.
5. Programmes and partner content
Some programmes and materials offered through SmartEd are owned by, or licensed from, our international education partners. Programme names, curricula, and related materials remain the property of their respective owners and may be subject to additional terms set by those partners. You may use partner materials only as permitted for the relevant programme.
6. Intellectual property
The Services, including text, graphics, logos, mascots, and design, are owned by SmartEd or its licensors and are protected by intellectual property laws. You may view and use the Services for personal, non-commercial purposes. You may not copy, reproduce, distribute, modify, or create derivative works from our content without our prior written permission.
7. Acceptable use
When using the Services, you agree not to:
- Use the Services for any unlawful, harmful, or fraudulent purpose.
- Submit false, misleading, or unauthorised information about yourself or a child.
- Interfere with or disrupt the Services, or attempt to gain unauthorised access to any systems.
- Infringe the intellectual property or other rights of SmartEd, our partners, or others.
8. Third-party links and services
The Services may contain links to third-party websites, social media platforms, and services that we do not control. We provide these links for convenience and are not responsible for the content, products, or practices of third parties. Your use of third-party services is subject to their terms.
9. Disclaimers
The Services are provided on an "as is" and "as available" basis. While we work to provide high-quality programmes, we do not guarantee any specific educational result, score, or outcome, as these depend on many factors. To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, regarding the Services.
10. Limitation of liability
To the fullest extent permitted by law, SmartEd and its partners, directors, employees, and agents will not be liable for any indirect, incidental, special, or consequential damages arising out of or related to your use of the Services.
11. Privacy
Our collection and use of personal information is described in our Privacy Policy, which forms part of these Terms. Please review it to understand our practices.
12. Changes to the Services and these Terms
We may update or modify the Services and these Terms from time to time. When we update these Terms, we will revise the "Last updated" date above. Your continued use of the Services after changes take effect means you accept the revised Terms.
13. Governing law
These Terms are governed by the laws of Bangladesh, without regard to conflict-of-law principles. Any disputes arising from these Terms or the Services will be subject to the jurisdiction of the courts of Bangladesh.
14. Contact us
If you have any questions about these Terms, please contact us at hello@besmarted.com.