Privacy Policy

SmartEd ("SmartEd", "we", "us", or "our") brings globally trusted children's learning programmes to Bangladesh through schools, learning centres, expert-led partnerships, and our digital learning platforms. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit besmarted.com, contact us, book an assessment, enrol in a programme, or otherwise interact with our services (together, the "Services").

By using our Services, you agree to the practices described in this policy. If you do not agree, please do not use the Services.

We collect the following types of information:

• Information you provide: when you book a free assessment, make an enquiry, register for a programme, or contact us, you may share a parent or guardian's name, email address and phone number, your child's name, age or year group, your school or organisation, and any details you include in your message.
• Information about children: because our programmes are for children, we may process limited information about a child as provided by their parent, guardian, or school. We ask that such information only be submitted by an adult with the authority to do so.
• Information collected automatically: when you visit our website we may collect device and usage information such as IP address, browser type, pages viewed, and referring pages, through cookies and similar technologies.
• Information from partners and schools: we may receive information about you or your child from partner schools, education partners, or service providers in connection with a programme.

We use personal information to:

• Respond to enquiries, schedule assessments, and provide the Services you request.
• Deliver, administer, and improve our programmes, learning centres, and digital platforms.
• Communicate with you about assessments, bookings, programmes, and relevant updates.
• Understand how our Services are used and improve their content, performance, and safety.
• Comply with legal obligations and protect the rights, safety, and property of SmartEd, our users, and others.

We do not sell personal information. We may share information in the following limited circumstances:

• Education partners: with the global education brands whose programmes we deliver (for example, our reading programme partner) where needed to provide a programme you have requested.
• Partner schools: with a school where a programme is delivered in partnership with that school.
• Service providers: with trusted vendors who help us operate the Services, such as hosting, analytics, and communication providers, under obligations of confidentiality.
• Legal and safety: where required by law, regulation, or legal process, or to protect the rights, safety, and property of SmartEd and others.
• Business transfers: in connection with a merger, acquisition, or reorganisation, subject to this policy.

We use cookies and similar technologies to operate our website, remember your preferences, and understand how the site is used. We use analytics services to measure traffic and improve the Services. You can control cookies through your browser settings; disabling some cookies may affect how the website works.

We work with international education partners and service providers, so your information may be processed in countries other than Bangladesh. Where we transfer information internationally, we take reasonable steps to ensure it is handled in line with this policy.

We keep personal information for as long as needed to provide the Services, fulfil the purposes described in this policy, and meet our legal, accounting, or reporting obligations. When information is no longer needed, we take reasonable steps to delete or anonymise it.

We use reasonable administrative, technical, and organisational measures to protect personal information against loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Subject to applicable law, you may request to access, correct, update, or delete the personal information we hold about you or your child, and you may opt out of marketing communications at any time. To make a request, contact us using the details below. We may need to verify your identity before acting on a request.

We are committed to protecting children's privacy. We collect information about children only as provided by a parent, guardian, or authorised school, and use it solely to provide and improve our programmes. Parents and guardians may contact us to review, update, or request deletion of their child's information.

Our Services may link to third-party websites and services, including our partners and social media platforms. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Significant changes may be communicated through the Services. Your continued use of the Services after an update means you accept the revised policy.

If you have questions or requests regarding this Privacy Policy or your personal information, please contact us at hello@besmarted.com.